The automotive industry is undergoing a paradigm shift as electric vehicles (EVs) gain prominence. Amidst this transformation, VinFast, a relatively new Vietnamese automaker, has emerged as a bold challenger. With ambitious plans and a focus on sustainable mobility, VinFast aspires to carve a niche in the rapidly evolving EV market.

Vinfast, the Vietnamese electric vehicle (EV) manufacturer, has faced significant challenges since entering the North Carolina market in 2022. Despite initial fanfare and ambitious expansion plans, the company's sales have fallen short of expectations, raising questions about its long-term viability in the US. This article will delve into the factors contributing to Vinfast's struggles, examining the market dynamics, competitive landscape, and the company's own internal challenges.