The automotive industry is undergoing a profound transformation driven by the rapid adoption of electric vehicles (EVs). This has spurred fierce competition among automakers and created significant shifts in the market landscape. In March 2024, the departure of Tesla and Polestar from Australia's Federal Chamber of Automotive Industries (FCAI) further escalated tensions within the auto sector and highlighted the growing divide between traditional and new-energy vehicle manufacturers.

The automotive industry is undergoing a rapid transformation as the world transitions towards electric vehicles (EVs). In response to this global trend, Thailand has emerged as a key destination for EV production, attracting major automakers from around the world. Kia, Toyota, and BYD are among the latest automakers to announce plans to establish EV production facilities in the Southeast Asian nation. This article examines the significance of these announcements and the increasing importance of Thailand in the global EV landscape.