Subaru Solterra Electric SUV Gets Price Cut Before Launch
Subaru Australia has announced a surprise price reduction for its upcoming 2024 Solterra electric SUV, ahead of its official launch later this year. The move is seen as a strategic effort to make the Solterra more competitive in the growing electric vehicle market.
When it arrives in showrooms in November, the Solterra will boast a starting price of $49,990 for the base Core variant, a significant decrease from the previously announced $54,990 price tag. This price reduction is expected to make the Solterra one of the most affordable electric SUVs on the Australian market.
The price cut is a bold move by Subaru, which has long been known for its reliable and well-engineered vehicles. However, the company is facing increasing competition from established and emerging electric vehicle manufacturers, such as Tesla, Rivian, and BYD.
The Solterra is Subaru's first dedicated electric SUV, and it is based on the same platform as the Toyota bZ4X. It features a spacious and well-equipped interior, with a range of up to 460 kilometers on a single charge. The Solterra also comes standard with Subaru's EyeSight suite of advanced safety features.
Subaru Australia's managing director, Blair Read, said the price reduction reflects the company's commitment to making electric vehicles more accessible to Australian consumers. "We believe the Solterra has the potential to be a game-changer in the electric SUV market, and we want to ensure that as many Australians as possible have the opportunity to experience its benefits," he said.
The Solterra is expected to appeal to a wide range of buyers, including families, adventure enthusiasts, and eco-conscious drivers. With its competitive price, impressive performance, and Subaru's renowned reliability, the Solterra is poised to make a significant impact on the Australian automotive landscape.
Overall, the price cut for the 2024 Subaru Solterra is a strategic move by the company to position itself as a leader in the electric vehicle market. With its competitive pricing, spacious interior, long range, and advanced safety features, the Solterra is a compelling choice for consumers seeking a capable and affordable electric SUV.