Ford's Electric Vehicles Surge in 2023, Securing No. 2 Spot in the U.S
Ford's electric vehicles (EVs) had a stellar year in 2023, with record sales and a surge in market share. The automaker secured the No. 2 spot among EV brands in the U.S., trailing only Tesla. This impressive performance was driven by strong sales growth across all three of Ford's electric models: the Mustang Mach-E, the F-150 Lightning, and the E-Transit.
Mustang Mach-E Leads the Charge
The Mustang Mach-E, Ford's first electric SUV, continued to be a popular choice for eco-conscious drivers. Sales of the Mach-E increased by 3% in 2023 compared to 2022, reaching a total of 61,575 units. This performance solidified the Mach-E's position as one of the top-selling EVs in the U.S.
F-150 Lightning Strikes Gold
The F-150 Lightning, Ford's all-electric version of its iconic pickup truck, was a runaway success in its first year on the market. Sales of the Lightning soared by a staggering 61% in 2023, exceeding 15,091 units. This remarkable growth indicates that demand for electric trucks is high, and Ford is well-positioned to capitalize on this trend.
E-Transit Joins the Party
Ford's electric commercial van, the E-Transit, also saw healthy sales growth in 2023. Deliveries of the E-Transit more than doubled compared to 2022, reaching 6,831 units. This strong performance suggests that businesses are increasingly interested in adopting electric vehicles for their fleets.
Overall Market Share Gains
Ford's overall EV sales in 2023 represented 5.5% of the company's total U.S. vehicle sales, up from 4.5% in 2022. This upward trend highlights Ford's commitment to electrification and its growing presence in the EV market.
Looking Ahead
With its strong lineup of electric vehicles and ambitious electrification plans, Ford is well-positioned to continue its EV sales surge in 2024 and beyond. The company is investing heavily in developing new EV models, including the highly anticipated Bronco EV and the Explorer EV. These new additions are expected to further boost Ford's EV sales and market share in the coming years.
The future of electric vehicles is bright, and Ford is at the forefront of this exciting revolution. With its commitment to innovation and customer satisfaction, Ford is sure to remain a major player in the EV market for years to come.